Rivkin & Associates offers consulting services in the areas of marketing, name creation, and communications and public relations. Positioning projects are designed to help you differentiate your company, product or service in the minds of your customers and prospects. Steve Rivkin and Fraser Seitel team up to bring you IdeaWise - teaching the world how to transform your ideas into tomorrow's innovations. Steve Rivkin is a dynamic speaker who has presented speeches and seminars throughout the world. Let us handle your next naming project. using a variety of ideational techniques to create a selection of registerable names. Our one-day Workshop takes you through proven techniques designed to get the "naming juices" flowing for your new product, service, or company. The secrets of successful brand names