| Steve Rivkin is a dynamic speaker on marketing
and communications topics. He knows how to rivet 800 convention-goers
to their seats. He knows how to work hands-on with 16 managers
in a workshop setting.
His speeches and presentations use vivid PowerPoint slides
and examples from hundreds of companies, products and services.
His presentations are tailored to the purpose of your event
or the composition of your audience. Topics are drawn from
the five books he has co-authored. Three popular topics
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Brainstorms & Rainstorms. New ideas propel our business and professional lives.
The common thread is the desire for fresh thinking and
new ideas. This presentation shows you how to find an
existing idea that's worked for someone else … and
then adapt that idea for your own. Like Doubletree Hotels,
you could substitute an ingredient. Like Pizza Hut and
AMC Entertainment, you could minimize or magnify. Like
Commerce Bank, you could bring back an old idea. Attendees
come away with a blueprint for more effective problem-solving
and more effective brainstorming. |
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Differentiate Or Die. Choice is a cruel master in the
marketplace. Make a mistake in differentiating your business
or your brand, and your competitors quickly take away
your business. This presentation spells out how to make
differentiation your business weapon. You’ll see
that there is no such thing as a commodity, and that all
goods and services can be differentiated. Using dozens
of examples, this presentation explains what differentiation
is not, and what it should be. Mini-case histories bring
each point to life. |
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The Making of a Name. What
makes one brand name great, and another brand name ghastly?
Knowing the answer can be the difference between a flop
and a marketplace triumph. This fast-moving presentation
shows how names are made; how they're bought, sold and
protected; and the do's, don'ts and nevers of naming. |
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| Steve Rivkin has appeared before hundreds of
business and association audiences, and has presented speeches,
seminars and workshops throughout the United States, Europe
and Southeast Asia. The list includes: |
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Adventist Health System |
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Kraft Foods |
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Alarm Distributors Assn. |
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M&M/Mars |
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Allen-Bradley |
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Market 2000 (Spain) |
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American Hospital Assn. |
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Marketing Forum Linz Austria |
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Ameritech |
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MediMedia |
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Assn. of Independent Hospitals |
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Meineke Discount Mufflers |
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Assn. Of National Advertisers |
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Michigan Healthcare Assn. |
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Automotive Chemical Mfg. Council |
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Monsanto South America |
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Bank Marketing Assn. |
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National Grocers Assn. |
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Bata Shoes |
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National Heritage Academies |
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Biosense/Johnson & Johnson |
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National Kitchen Cabinet Assn. |
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BlueCross BlueShield |
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Nurse Practitioners Assn. |
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Cable Television Assn. |
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Outboard Marine Corp. |
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CBS Radio |
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Panera Bread |
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Cendant Hotel Group |
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Pfizer Howmedica |
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Citibank |
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Philippine Airlines |
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Club Med |
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Plastic Pipe Assn. |
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Combe Inc. |
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Radio Corporation of Singapore |
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Differentiation Conference, Istanbul Turkey |
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Radio Day Germany |
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DMV Nutritionals |
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Rayma Management Malaysia |
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Dow Chemical |
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RE/MAX |
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English & Western Equine |
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Seafirst Bank |
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Conference |
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Sedona Resort Management |
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Ernst & Young |
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Sierra Instruments |
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Estes Park Institute |
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Southwest General Health System |
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First Data Corp. |
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Sutter Health Systems |
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Food Marketing Institute |
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Thomson Media |
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Hewlett-Packard |
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U.S. Dept. of Health & Human Services |
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Hormel Foods |
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United Way |
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Hospital Assn. of Pennsylvania |
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WCBS Business Breakfast Forum |
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Ingersoll-Rand |
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Wendy's |
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Inland Press Assn. |
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Writing Instruments Manufacturers Assn. |
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Institutional Investor |
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Young Presidents Organization |
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Investors Press |
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For more detailed information, availability
and fees, please contact:
Phone: 410-897-1970
Fax: 410-897-1971
Bbartos@speakers.com
www.speakers.com |
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| Comments |
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| “Your brainstorming program
was definitely some of the best money we have
ever spent.” (Senior Product Manager,
Kraft Foods) |
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| "The subject matter --
Differentiate or Die -- could not have been
more on target with the message we had hoped
to send at our Franchisee Convention. Steve
did a great job at customizing and personalizing
the presentation, making it truly relevant.
It's been an absolute pleasure working with
him." (Vice President-Marketing, Panera
Bread) |
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| "An outstanding New Positioning
seminar for our product managers. You received
more overall 'excellent' ratings than any
previous seminar we have given. Your presentation
style was appreciated by all. And you were
a superb facilitator of discussion." (Director
of Marketing Services, Hormel Foods) |
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| "Your presentation was
outstanding. There is no doubt you were the
high point of our Conference. The overwhelming
response was that your program was right on
the mark. Attendees went home energized and
enthusiastic." (Executive Director, All-Industry
Conference, Western & English Manufacturing
Assn.) |
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| "Thanks for presenting
two terrific programs. You were a delight
to work with, and the evaluations for your
programs were among the best I've seen." (Director,
Michigan Hospital Assn.) |
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| "You were absolutely terrific
at our Florida retreat. It was your marketing
savvy, your sense of humor, your knowing when
to get in and when to pull out. It all contributed
to a very worthwhile two-day session." (Publisher,
Institutional Investor) |
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