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| Marketing Audits & Positioning Projects |
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| Objective outside counsel, steeped in decades of “Positioning” training,
for companies, institutions or brands. The work product typically
includes analyses of existing programs and recommendations for
the implementation of new strategies. |
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| Marketing Innovation |
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| Every process, every technology, every product
eventually becomes old. But as Peter Drucker once observed, “Defending
yesterday – that is, not innovating – is far more
risky than making tomorrow.” Whether it's a one-day consult
or a longer-term project, we apply the principles of being “IdeaWise” and
provide fresh thinking and new ideas. |
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| Customized Name Creation |
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| A 3-4 week project to create registrable names
for companies or brands. We use a variety of techniques to create
a minimum of five candidate names. The goal is to express your
marketing and communications objectives with vigor and clarity.
Names are pre-screened for legal availability. We also report
on multilingual suitability. |
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| The Naming Workshop® |
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| A concentrated one-day, on-site program tailored
to an individual company's naming needs. There's a presentation
and workbook on naming strategies and tactics, then orchestrated
ideation to develop names for a brand or company. A dozen proven
exercises lead your team to create hundreds of possible names. |
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| Crisis Counsel |
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| Faced with challenges to corporate credibility
and continued viability, a smart organization turns to experience
and competence in crisis. We have counseled many in such dire
straits. Typical issues: Confronting the realities of crisis,
corralling the disparate elements of crisis, and communicating
a consistent message in the midst of crisis. |
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| Communications/Public Relations Counsel |
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| Strategic and straightforward communications counsel
in areas including public relations, image management, reputation
enhancement and investor relations. |
