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| Repositioning |
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| by Jack Trout with Steve Rivkin |
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| How to adapt, compete and succeed in a time of increased competition, change and crisis. |
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| The Making of a Name |
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| by Steve Rivkin & Fraser
Sutherland |
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| In 2004, Oxford University Press published
this definitive book on names and naming -- how brand names
mark our lives, how they’re created, who makes them,
how they’re protected, plus the do’s, the don’t
and the nevers of naming. |
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| Differentiate or Die (2nd Edition) |
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| by Jack Trout with Steve Rivkin |
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| How to stand out in the crowd. The seminal
concept of a "unique selling proposition" updated
for the new world of killer competition. |
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| The New Positioning |
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| by Jack Trout with Steve Rivkin |
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| Important insights into differentiation and
how to build perceptions in the ultimate battleground – the
mind of your prospect. |
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| The Power of Simplicity |
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| by Jack Trout with Steve Rivkin |
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| A Management guide to strategy, planning, goals,
leadership, budgets, and more. How to cut through the nonsense
and do things right. |
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| 33 Tips & Tactics for
Generating Names (FREE!) |
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| by Steve Rivkin |
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| How do you manufacture a new word? Why would
you intentionally misspell a name? How can a random idea stimulate
a new name?
The answers are found in "33 Tips & Tactics for
Generating Names," a 28-page booklet packed with creative
prods, techniques and tools.
To get your FREE Copy,
Send a #10 envelope with two ounces of postage to:
"33 Tips"
Rivkin & Associates Inc.
PO Box 188
Glen Rock, NJ 07452-0188 |
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